Lightning Round: How To Build Customer Value - Top 10 Strategies Question: Jan from Lincoln, Arkansas asks, "I own a small software company. We sell to small manufacturers. All of our competitors use third world labor, and develop software in countries where everything is less expensive. We are getting killed on price, my sales team wants me to lower the price, and while I empathize, if I go any lower it will cost me money to be in business. What do I do? Can I still compete?   Book: Jeb Blount - Selling The Price Increase