How, why, and the value of getting prepared for a sales call. Lightning Round : The Biggest Mistakes Salespeople Make Question: Martin from Munich asks, "So I feel the sales process flowing and becoming more complex both here in Germany and with our global clients - as the world economy is showing signs of slowing down. As a sales leader, I need to focus more on ensuring my team is productive not just busy. How can I increase their efficiencies and effectiveness with sales calls?"   Book: Selling The Price Increase by Jeb Blount