Is your value statement helping you or hurting you on sales calls? Listen in for how to create a strong value statement, and why it’s so important. Lightning Round: Top 10 Ways To Uncover the Right Pain Point  Question:  Abedellah from Morroco  asks, “I hired a sales consultant to come in and do some interviewing with our company to find out where the team is strong and where they are struggling. We got a lot of great information, but I was shocked to discover that my team neither knows nor uses a value statement. Probably one of the most important parts of the sales process. Where do we start?” Book: Value Propositions that Sell by Lisa Dennis