26 min listen
How to Integrate Sales and Marketing for Maximum ROI
How to Integrate Sales and Marketing for Maximum ROI
ratings:
Length:
25 minutes
Released:
Feb 6, 2024
Format:
Podcast episode
Description
Lightning Round: Top 10 Marketing Strategies for 2024 Question: Susan from Boise, Idaho asks, “I run the sales team for a Fortune 500 Insurance Company and we have been an island for years and quite successful. In December, we got a new head of Marketing, and I really like her. She was a CRO in some very successful companies, so I feel like she really gets sales. It is the first time I have ever seen potential for sales and marketing to work together. What can I do to support her, learn from her, and use this new asset to DRIVE sales?” Book: This Is Marketing by Seth Godin ▣ Learn more about the Sales Logic Brain and how to access it through the Sales Logic Mastermind here.
Released:
Feb 6, 2024
Format:
Podcast episode
Titles in the series (100)
Top Strategies to Create a Sales Culture: Lightning Round: Top 10 Ways to Deepen Customer Relationships Question: Diara from Istanbul asks, "I am fairly new in my role (one year), and I am still struggling to build a sales culture. The sales team is on board, but how do I get customer... by Sales Logic - Selling Strategies That Work