What does personalizing the sales experience mean? How do you do it? Why do customers care?   Lightning Round: Top Ways to Create a Personalized Sales Follow-Up System   Question: Rico from Mexico City asks, “We sell a commodity, our competitive landscape is thick. We are getting beaten up on price. What can I do to help my sales team create a better and more personal experience for our customers? One that makes them easily choose us over the competition and takes price off the table?”   Book: To Sell Is Human by Daniel Pink   ❖ Are you driven to achieve your sales goals? Eager to be a top performer? Looking for a sales community? The Sales Logic Mastermind is for YOU! Learn more here.