Lightning Round - Top 10 Strategies for Social Selling Effectively Question - April from Duluth asks, "I am a fairly new sales leader for a company in Minnesota. This last year has been up and down for my team. Their biggest struggle is getting to the decision maker. I have inherited a fairly traditional sales team - bunch of older men who have been selling for years. I want them to invest in social selling, but this is an uphill battle. My question is should I give up? Should I keep trying? And if I keep trying what are some good ways to convince my team this is the way to go?" Book: LinkedIn & Social Selling For Business Development - Brynne Tillman   * We apologize for the audio issues on Mark's end during this episode. These issues will promptly be resolved for future episodes.