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    320: How To Build An Actionable Journey Atlas

    320: How To Build An Actionable Journey Atlas

    FromThe CX Cast

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    320: How To Build An Actionable Journey Atlas

    FromThe CX Cast

    ratings:
    Length:
    24 minutes
    Released:
    Aug 29, 2023
    Format:
    Podcast episode

    Description

    The right approach to building a journey atlas will ensure the resulting product is insightful and actionable. Susan McNulty, consultant in CX transformation, has worked in CX leadership roles across several industries. She offers her experiences and practical, easy-to-follow expertise on the journey atlas creation process.
    Released:
    Aug 29, 2023
    Format:
    Podcast episode

    Titles in the series (98)

    Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key findings from their latest research on CX; analyze relevant topics in the news; or chat with CX professionals about how they’ve overcome prevalent challenges managing CX in their organizations.