Marketing is spot on! They do such a good job of emphasizing the psychology of eating. People love the coaching/reflection questions that are part of the app. HOWEVER... Food is categorized as red/orange/green The colors are based on calorie density however it does not always correlate with the nutrient density of food! Overall Takeaway Pros: Noom could potentially cultivate mindfulness Cons: Noom's colors could potentially warp one's perception of food and implies good/bad amongst foods. Trust your own instincts and not an app to guide you! Get support If you’re feeling stuck and find yourself always being tempted by a new diet, think about reaching out for support. I help clients on these exact issues on a daily basis.  If you liked this episode, you can find more food freedom resources here: Website: cravingfoodfreedom.com Instagram: @craving.food.freedom Click here to book a call and see other offerings!