As CX leaders and in our own lives, we've seen that sometimes, finance companies can be a little late to the customer experience train, so I think you'll enjoy today's conversation, as I speak to Samantha Paxson, Executive Vice President and Chief Experience Officer for Co-op Financial Services. Samantha shares how she’s used her communications and marketing background to unite leadership across silos within her organization to provide a more efficient and unified customer experience. I think you'll also find value in the conversation where we touch on the importance of emotional intelligence and how that plays a role in clearly and effectively communicating the needs of the business. Get show notes at customerbliss.com/cb127.