In today’s show, we’re joined by the New York Times Bestselling author and guru, Seth Godin, who's written over 19 books. He's the founder of Akimbo, and author of the popular, marketing-oriented, Seth's Blog.  Seth and I have a great conversation about leadership as he breaks down some of the "alphabets of humanity" from his book, V is for Vulnerable: Life Outside the Comfort Zone. We discuss how some of the principles from this book can be used to guide and grow an organization with humanity and purpose.