Our work as CX practitioners is to put the customer first and think about how we can positively affect their interactions with our brand and organization. Today, we're revisiting some of the answers from previous guests to the pay-it-forward question, "what do you know now that you wish you knew then?" These answers will be helpful to both current and aspiring CCOs. Guests in order of appearance are: Claudiu Coltea (Citizen's Financial Group), Parrish Arturi (Fidelity Investments), Scott Dille (Northern Trust), Brian Lille (Equinix), Rachael McBrearty (Cisco), Catherine Courage (Google), Karen Quintos (Dell). Get show notes at customerbliss.com/cb95.