Is your company customer obsessed? If not, it should be! Tamar Cohen, Head of US Customer Experience for Zoetis, a leader in animal health services, shares how she led the leadership team in building the company's CX platform and organization from the grounds up. Tamar and I chat about how she's been able to define Zoetis as a truly customer obsessed company, where every decision is led by how it will benefit the customer base. When you lead with customer obsession as your CX foundation, remember that "first and foremost, listen to the customer and be consistent and clear," says Tamar. Go to customerbliss.com/cb87 to get the show notes from this episode.