19 min listen
279 Sales Lessons from a good TV commercial
279 Sales Lessons from a good TV commercial
ratings:
Length:
7 minutes
Released:
Dec 7, 2023
Format:
Podcast episode
Description
Most TV commercials are just plain dumb, and often annoying. However, one company understands sales and persuasive messaging, and gets it right. That's Fisher Investments. In this episode Art breaks down one of their commercials and points out the sales techniques at work, and how you can use them too.
Released:
Dec 7, 2023
Format:
Podcast episode
Titles in the series (100)
009 - "How are you today?" - Use It, or Not?: Should you start out your phone calls with the "How are you today?" question? Or ANY small talk? Some people say, that just screams out "Salesperson?" Others say, it eases into the conversation. In this episode we look at both sides of the issue, hear... by The Art of Sales with Art Sobczak