There are many things we should not assume, in life, and sales. One thing we can assume, though, is that someone is experiencing a pain or a problem (IF you have done your homework, and have targeted your prospects well.) By assuming a problem, we can avoid dumb, go-nowhere sales questions, and instead, ask great questions that get them to talk about that pain or problem. These questions are easy for them to answer, as opposed to the dumb ones that give us answers we can't use, since we asked them to do too much work to answer. You'll hear exactly how you can easily create your own Assumptive Problem questions to get people talking about problems you can help them with.