Need a fitness marketing goldmine to kickstart better results? You already have it. Frequently asked customer questions are an amazing (and easy) source of content to create. You’ve probably answered the same questions dozens of times if you’ve been in business serving the same demographic for very long at all. What you’re looking for is not the generic: How does this work How much does it cost How many sessions in a package But you’re looking for the questions that your best paying customers have or had before they became customers. Things like this are a fitness marketing goldmine: How do I choose weights? What if I can’t do squats? What’s the best way to do core? What are the best arm exercises? What is the best way to tone inner thighs? Other fitness marketing goldmine sources are those Q and A sessions you offer (you are offering them right?) Nervous About Q and A Sessions? If you’re nervous about doing that, or afraid of getting a question you can’t answer, you’re not alone. Let’s deal with that before I go on. No one ever has all the answers in the universe. Right? So, I want you to know that at any moment you might have to say, “I don’t know the best answer to that right now, but I’ll find out. Thank you for asking.” Authentic. Second, I want you to know that you’re controlling the questions you answer. Do that in two ways. Have a list of questions you’ve already rounded up. Come prepared. That will get the ball rolling and you’ll be comfortable because you have been able to prep. Then, you won’t necessarily be able to answer every question on every Q and A session. So, if you have someone doing it with you who can screen the questions great. But most of the time you’re doing these solo when you start and you are taking the questions. Have two screens, the one you’re live on and the one you can see comments coming in on. There’s often a delay and you don’t see the Qs in real time on Facebook. Then also go back and look at that or have a team member do so a couple days after. As others watch the recording, there will be new questions. Don’t let the questions asked that you answered in the video bug you! Take those added questions as a sign, they are hot topics. Repurpose that Fitness Marketing Goldmine You can take that very video you did and splice it into several posts. You’ve got content to rotate into your social media that can support your marketing for weeks. But it’s not just creative content that you’ve tried to copy from someone else. It’s literally the best possible kind of content coming right from your ideal customers. Know the Right Questions Don’t settle for less. Don’t be tempted to come up with questions they should ask. Even if stating their questions out loud makes you cringe a little. Here’s what I mean. Prospects often think that they know more than they do. They still have old ideas about exercise. They might say, “I’m tired all the time and can’t lose weight. Which should I do, xxx or yyy first?” And I’m thinking, neither of those is a good option for you based on what you’ve just said. So, the question you ask might make you feel like you want to correct it even before you ask it. That’s okay. Ask the question the way the individual asked it. Then answer respectfully. That could be the moment of truth bomb that makes someone realize they don’t know what they don’t know. Summary: Did you do a Q and A? What were the most FAQs? Break them into single questions and answer in posts.