38 min listen
Ep. 79: What Makes Customers Buy? It's Not Always What You Think
Ep. 79: What Makes Customers Buy? It's Not Always What You Think
ratings:
Length:
48 minutes
Released:
May 26, 2016
Format:
Podcast episode
Description
In the US, we're used to seeing sale signs that tout 40% discounts. However, consumers in China are more likely to see signs that promote the percentage a customer will have to pay after the price cut. This seemingly subtle shift speaks to the underlying motivations that inform a customer's buying decisions, says Angela Lee, a consumer psychologist and marketing professor at Northwestern University's Kellogg School of Management. In this episode, Angela discusses how culture and emotions influence brand loyalty and buying choices.
Released:
May 26, 2016
Format:
Podcast episode
Titles in the series (100)
Ep. 60: At DonorsChoose, supplying transparency and integrity: Founder Charles Best and CMO Katie Bisbee of DonorsChoose discuss how their nonprofit gives schoolchildren the supplies they need and donors the transparency they want. by Customer Confidential: Untold Stories of Earned Growth