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E029 - Consumer Behavior Change

E029 - Consumer Behavior Change

FromThe World of Work Podcast


E029 - Consumer Behavior Change

FromThe World of Work Podcast

ratings:
Length:
69 minutes
Released:
Jun 24, 2019
Format:
Podcast episode

Description

James and Jane discuss how organizations, retailers and marketers use the concepts behind nudge, behavioral economics and motivational psychology to influence consumer behaviors. The list of the week is five cognitive biases that affect consumer choice.
Released:
Jun 24, 2019
Format:
Podcast episode

Titles in the series (100)

Join Jane and James to learn how to improve your individual, team and organizational performance and experience. Combining key theories from organizational psychology and management theory with actionable, practical insights, this podcast will help you better understand the factors that shape the world of work. Whether you are a seasoned leader, new manager or even in your first job, this podcast is an essential listen for those who want to understand and improve our workplaces. #GoodWorkGoodLife @theWowPodcast