34 min listen
How A Legacy Organization Embraces Digital Media to Engage with Audiences in a Meaningful Way
How A Legacy Organization Embraces Digital Media to Engage with Audiences in a Meaningful Way
ratings:
Length:
47 minutes
Released:
Apr 5, 2019
Format:
Podcast episode
Description
How does a legacy organization learn how to integrate digital technology in a way that facilitates a meaningful customer experience? Todd Unger, Chief Experience Officer and Senior Vice President of Physician Engagement at the American Medical Association, shares insights and lessons learned along the way, while leveraging his background in marketing and advertising, and product development, to transform a 170-year-old company’s communication methods into the world of digital.
Released:
Apr 5, 2019
Format:
Podcast episode
Titles in the series (100)
A 4-Step Plan For New Chief Customer Officers, With Donna Peeples - CB29: Four deliberate phases to making the role a success by The Chief Customer Officer Human Duct Tape Show