If every revenue leader has a secret weapon and Ricky Sevta’s is data. Ricky Sevta is the CRO at simPRO software, where he leads his sales team to success by combining his engineering background with his love for data. In this episode, Ricky shares his insights as an engineer-turned-sales professional, his tips for keeping sales processes agile, and his experiences from the trenches of an organization that is in the midst of global expansion. KEY TAKEAWAYS:[4:21-6:06] Ricky's sales philosophy: peace, love, and data-driven decision making[9:34-10:50] Bringing sales and engineering mindsets together for success[19:59-20:55] Data-driven sales KPIs to focus on