53 min listen
Ep. 114: Fred Debruyne | The Secret to Happier Customers? Think Simple and Digital
Ep. 114: Fred Debruyne | The Secret to Happier Customers? Think Simple and Digital
ratings:
Length:
38 minutes
Released:
Jun 29, 2017
Format:
Podcast episode
Description
Telecom executives are under pressure from their customers, shareholders and other stakeholders to become more digital, to exploit the new technologies and opportunities that will enable them to deliver more services and operate more efficiently. Some companies approach their digital transformation as a series of boxes to be ticked: mobile apps, better web services, more online transactions. But these companies are missing out on an opportunity to reinvent themselves. The most forward-looking executives will take advantage of this pressure not merely to digitalize their companies, but to deliver remarkably better experiences for customers. In this episode, host Rob Markey talks to Bain Partner Frederic Debruyne. As head of Bain’s Telecommunications practice in Europe, the Middle East and Africa, Fred has been helping companies tap digital technology to radically simplify their customer experience, using Bain’s Simple & Digital approach.
Released:
Jun 29, 2017
Format:
Podcast episode
Titles in the series (100)
Ep. 20: Making customers royally happy: Hotel legend Horst Schulze explains how he engages his staff to provide world-class service to guests of his luxury hotels. by Customer Confidential: Untold Stories of Earned Growth