Have you ever asked yourself what your customers like outside of work?   Are your prospects overwhelmingly fans of golf, frisbee golf or horse g— er, polo?    If so, maybe you should start sponsoring some events.    Despite what you may think, sponsorship isn’t just for B2C companies. In the right hands, it can be a powerful marketing tool — whether you’re sponsoring some golf-variant or community events.   And our guest today, Ken Ungar, President, Founder and C-level sponsorship consultant at CHARGE, has some advice for B2B companies looking to start reaping the rewards of sponsorship.    He goes over:   - Why sponsorship is all about targeting the right audience   - How the access afforded sponsors can shorten your sales cycle   - How sponsoring smaller community events gives you more bang for your buck   Check out these resources we mentioned during the podcast:   https://chargesponsorship.com/ebook/navigating-the-sponsorship-game-20-questions-to-sponsoring-success/   This post includes highlights of our podcast interview with Ken Ungar, President and Founder at CHARGE.    For the entire interview, you can listen to The B2B Revenue Executive Experience.   If you don’t use Apple Podcasts, we suggest this link.