This is episode 532. Read the complete transcript on the Sales Game Changers Podcast website. Tips for sales career success. MARC’S TIP: “If we want to be better with resistance and objections, focus on the other person first, and do that by trying to understand what are the pressures, what are the challenges that they’re facing right now, step into that compassion. With that, the walls will go down. You will build trust and you will step from salesperson into trusted advisor, and then be able to move forward.”