In this week’s episode of the SIMPLE brand podcast, I talk with Alex Demczak, co-author of The Sale: The Number One Strategy to Build Trust and Create Success!Alex is a former SEC quarterback for the Missouri Tigers. He’s also a top keynote speaker and trainer for the Jon Gordon Companies. Alex and I discuss his lessons all around instilling integrity and building trust. Not only do we talk about how to build the right habits to instill integrity into your personal brand as a leader, we also discuss how you can help your employees build those habits too.Some of the topics we discuss include:Why delayed gratification is so valuable for being excellent in the long-termHow integrity has changed in culture recentlyYour life is more fulfilling when you live your life with integrity in place59% of people that leave their job do so because they dislike their bossGen Z would rather take a job with less money if it’s part of an organization where they truly believe in the mission and valuesIntegrity in leadership is a key driver in employee retentionThe misconception that most people have about integrityThe best leaders lead from the inside-out vs outside-inStrategies to instill so that you don’t veer away from integrity as you grow in your careerAccountability from others is key to staying on a track of integrityThe steps you can take to build trust back if you’ve lost itRESOURCES FROM THIS EPISODE:Alex's siteAlex's book - The Sale: The Number One Strategy to Build Trust and Create Success Streamline Books