This is episode 537. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website. DAVID’S TIP: “What are the three or four things that have to happen when someone is a prospect, before I decide to give him a demo or do a discovery call? Take that to the next level. Of the two or three or four things in step two, how can I do those more effectively? If you really start peeling down the layers of the onion, what do I do? How do I do it? How can I do it better? Then making those incremental changes at those micro levels. It’s a great way to understand your work, a great way to assimilate advice that you hear by knowing where to put it into your process, a great way to grow as a leader and a communicator and just a great way to be more effective at sales. Get that clarity.”