Lightning Round: 10 Biggest Mistakes Salespeople Make Question: Serena from Ft. Myers asks, “I feel like everywhere I turn, and everything I read these days sales gurus are talking about personalizing the customer experience. Is that different than what we have been doing for years? How important is it in sales today, and what do I need to help my team learn these skills?”   Book: How Clients Buy by Doug Fletcher Tom McMakin   ❖ Learn more about the Mastermind here.