Successful salespeople are those who are genuinely passionate about the solutions they are selling and truly believe in the value it brings to customers.  It is not just about making a sale, but about understanding the customer's needs and genuinely wanting to provide a solution that will benefit them. On this episode of Reveal: The Revenue Intelligence Podcast, our guest, Dan Storey, shares his journey from being introduced to mindset techniques through a CD, to applying those techniques in his work as a fitness professional, and eventually teaching them to salespeople. Dan delves into the concept of neuro linguistic programming (NLP) and how it can decode communication patterns, helping salespeople adapt their communication style to different preferences, while emphasizing the importance of self-awareness, goal setting, situational awareness, sensory acuity in sales, and more. Throughout the episode, Dan provides practical tips and insights to help salespeople succeed. Resources: McKinsey