You probably have an image in your mind, and a feeling that goes with having had a bad marketing experience. But do you know what good marketing feels like? It feels like someone cares and is trying to be helpful.Effective and ethical marketing is about connective communication and helping your patients to solve problems. In this conversation with Danielle Weil we focus on the importance of understanding our patient’s needs, and developing the skill to be  able to accurately describe their problems. We also discuss some basic copywriting frameworks that will help you both connect with your patients, and to invite them to take the next step in resolving their health concerns. Additionally we explore old school advertising and how to use AI to help with your marketing research and content creation.Listen in for a lively discussion of marketing, copywriting and the effectiveness of mental shortcuts in decision-making and how to use them ethically to better get your message across to patients.Visit the digital tip jar