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Why Social Media ROI is NOT as Important as ROR
FromShane Gibson's Podcast – Social Selling – B2B Sales and Influence
Why Social Media ROI is NOT as Important as ROR
FromShane Gibson's Podcast – Social Selling – B2B Sales and Influence
ratings:
Length:
13 minutes
Released:
Dec 15, 2009
Format:
Podcast episode
Description
Today’s social media podcast is on social media ROI or return on investment and why it’s not nearly as important as ROR. ROR is a term introduced to me by Darcy Rezac author of Work the Pond. From a social media perspective and a general marketing perspective most people are nearsighted and have serious tunnel […]
The post Why Social Media ROI is NOT as Important as ROR appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.
The post Why Social Media ROI is NOT as Important as ROR appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.
Released:
Dec 15, 2009
Format:
Podcast episode
Titles in the series (100)
Sales Podcast Transactional vs Relationship Focused Selling: Today’s podcast comes from a question submitted to me by Dave Macdonald via twitter (@davemacdonald). Here’s what he asked: “What are some sound strategies to ensure that positive or negative momentum doesn’t result in purely transactional behaviour? by Shane Gibson's Podcast – Social Selling – B2B Sales and Influence