5 min listen
How to Run Profitable B2B Influencer Engagement Programs #Podcast
FromShane Gibson's Podcast – Social Selling – B2B Sales and Influence
How to Run Profitable B2B Influencer Engagement Programs #Podcast
FromShane Gibson's Podcast – Social Selling – B2B Sales and Influence
ratings:
Length:
18 minutes
Released:
Nov 17, 2015
Format:
Podcast episode
Description
Today’s podcast (download here) is focused on why Influencer Engagement programs are vital and how to run one effectively in the B2B sales and marketing space. Following is brief abridged version of what I cover in the podcast: In a recent study (by Augure) of over 600 B2B marketing professionals 93% of them stated that […]
The post How to Run Profitable B2B Influencer Engagement Programs #Podcast appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.
The post How to Run Profitable B2B Influencer Engagement Programs #Podcast appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.
Released:
Nov 17, 2015
Format:
Podcast episode
Titles in the series (100)
Sales Podcast Transactional vs Relationship Focused Selling: Today’s podcast comes from a question submitted to me by Dave Macdonald via twitter (@davemacdonald). Here’s what he asked: “What are some sound strategies to ensure that positive or negative momentum doesn’t result in purely transactional behaviour? by Shane Gibson's Podcast – Social Selling – B2B Sales and Influence