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Why Companies Fail at Generating Social Media ROI
FromShane Gibson's Podcast – Social Selling – B2B Sales and Influence
Why Companies Fail at Generating Social Media ROI
FromShane Gibson's Podcast – Social Selling – B2B Sales and Influence
ratings:
Length:
17 minutes
Released:
May 20, 2013
Format:
Podcast episode
Description
Social Media ROI (Return on Investment), is supposedly a hard thing to prove or measure. The problem isn’t the value of social media, or in many cases our approach to getting results – it’s about commitment – a good old fashion work ethic and focus on the longterm. Today’s social business podcast discusses the dilema […]
The post Why Companies Fail at Generating Social Media ROI appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.
The post Why Companies Fail at Generating Social Media ROI appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.
Released:
May 20, 2013
Format:
Podcast episode
Titles in the series (100)
Sales Podcast Transactional vs Relationship Focused Selling: Today’s podcast comes from a question submitted to me by Dave Macdonald via twitter (@davemacdonald). Here’s what he asked: “What are some sound strategies to ensure that positive or negative momentum doesn’t result in purely transactional behaviour? by Shane Gibson's Podcast – Social Selling – B2B Sales and Influence