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Ep. 124: Q&A with Maurice FitzGerald | Rallying Teams Around Net Promoter

Ep. 124: Q&A with Maurice FitzGerald | Rallying Teams Around Net Promoter

FromCustomer Confidential: Untold Stories of Earned Growth


Ep. 124: Q&A with Maurice FitzGerald | Rallying Teams Around Net Promoter

FromCustomer Confidential: Untold Stories of Earned Growth

ratings:
Length:
18 minutes
Released:
Nov 16, 2017
Format:
Podcast episode

Description

Building internal support for a fledgling Net Promoter System can be one of the biggest challenges of getting such an effort off the ground. It requires leaders to not only have a strong grasp of loyalty economics and the company's strategy, but the softer skills necessary to inspire and teach employees to do the right thing for customers. In this episode, host Rob Markey welcomes back Maurice FitzGerald, retired vice president of customer experience at HP Software and author of Net Promoter—Implement the System. Together, Rob and Maurice will discuss how companies can rally their employees around their Net Promoter System efforts.
Released:
Nov 16, 2017
Format:
Podcast episode

Titles in the series (100)

The Customer Confidential Podcast unlocks a world of unparalleled customer and employee loyalty insights. Host Rob Markey, a Net Promoter System pioneer, uses his deep expertise and empathetic approach to challenge conventional wisdom, peel back layers of typical advice, and expose the real stories of industry transformation. Take a deep dive into discussions on CX, customer journey, customer insights, Net Promoter Score, and more. Every episode is a master class in loyalty. Guests include CMOs, CXOs, and heroes of customer-centric transformation, along with thought leaders who inspire them. Exploring organizational structures, operating models, goals, and metrics, Rob and his guests from companies such as Vanguard, American Express, and more bring to light practical marketing, product, customer experience, and technology strategies for earning customer-focused growth. This podcast is your source for untold stories of customer and employee loyalty. Challenging, insightful, and instructive—all in one place. Earned growth starts here.