40 min listen
Ep. 103: Peter Fader | What Is a Customer Worth?
Ep. 103: Peter Fader | What Is a Customer Worth?
ratings:
Length:
43 minutes
Released:
Feb 2, 2017
Format:
Podcast episode
Description
Large companies live and die by traditional financial forecasts—earnings estimates, sales targets and so forth. After all, it’s how the market measures their value and whether they’re worthy of investment. The intense pressures to meet these goals can cause some executives to make short-term cuts that can undermine their long-term strategies. Some would argue that we need new gauges of corporate strength. The Net Promoter Score is a very powerful measure, but so is another: customer lifetime value. This measure helps companies identify their most valuable customers and build those relationships. Peter Fader, a marketing professor at the Wharton School of the University of Pennsylvania, returns to the Net Promoter System Podcast to discuss the importance of measuring customer lifetime value. He recently founded a company called Zodiac that specializes in estimating customer value.
Released:
Feb 2, 2017
Format:
Podcast episode
Titles in the series (100)
Ep. 7: Loyalty and the problem with pasta on a plane: Linda Verba of TD Bank and Brian Andrews, formerly of Intuit, continue their discussion of NPS and loyalty with Rob Markey. by Customer Confidential: Untold Stories of Earned Growth