28 min listen
Episode 162: Better Content Means More Leads w/ Brad Smith
Episode 162: Better Content Means More Leads w/ Brad Smith
ratings:
Length:
22 minutes
Released:
Jul 14, 2020
Format:
Podcast episode
Description
Everybody wants more leads... And when it comes to getting more leads, content is king. Put simply: If you want more leads, you need better content. On our show today we have the king of content, Brad Smith, Founder of Codeless Interactive. We sat down and went over what makes great content and how you can sharpen your content-creation skills. Brad explained: - Why content (and competition) is more complicated than it used to be - How to approach content and what to look for in a writer - Content under COVID-19 This blogpost includes highlights of our podcast interview with Brad Smith, Founder at Codeless Interactive. For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.
Released:
Jul 14, 2020
Format:
Podcast episode
Titles in the series (100)
Les Trachtman on Why Founders Often Make Terrible CEOs: Quite commonly, founders make terrible CEOs. They often have a difficult time segregating their personal relationships with their founding teams from the objective reality of the situation. That’s not an attack on founders: it’s hard time starting a company from scratch, and you often have to have a band of loyal followers in the beginning. The problem is that a company, once it scales, usually needs much different talent. In this episode Les Trachtman, CEO of Purview, shares from his experiences taking over the CEO role from six different founders. He also talks about his upcoming book, Don’t F*** It Up (and 31 other things a founder should never say). by The B2B Revenue Executive Experience