In this episode, we speak to Ana Villegas, the CMO of National Instruments. We discuss how Ana uses corporate responsibility to drive brand value and how she streamlined her plans from 40 major campaigns to 7 to drive more coherence and efficiency in her marketing efforts.Ana grew up in Peru and emigrated to the United States 20 years ago to pursue a career in marketing.  After a successful career at leading companies like Dell, she moved to National Instruments in 2019 and was elevated to the CMO role in 2021.For more than 40 years, NI has developed automated test and automated measurement systems that help engineers solve the world’s toughest challenges. Let’s work together to find creative solutions to help your organization succeed today, tomorrow, and for the next 100 years.Learn more about Ana VillegasLearn more about National InstrumentsFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte