Read the complete transcript to this episode on The Sales Game Changers Podcast website. BILL'S CLOSING TIP TO EMERGING SALES LEADERS: "Continue to ask, continue to talk to your clients, learn more and more about them, not just about what they do. Start to get to know them personally. Develop that personal relationship and as you do that I can assure you that you will find you will fail a lot less often and you will find that your opportunities continue to get bigger and bigger and your career is going to grow as a result of that." Bill Rowan is the Vice President of Federal Sales for VMware. Prior to coming to VMware, he was at EMC Corporation. He's also held leadership positions at Storage Technology (now Sun) and IBM.