39 min listen
Founders Are Their Companies' First Sales People with Wayne Morris
Founders Are Their Companies' First Sales People with Wayne Morris
ratings:
Length:
60 minutes
Released:
Mar 23, 2022
Format:
Podcast episode
Description
This episode of the Live Better Seller Better Podcast features Wayne Morris, 2x CRO, 4x sales leader, consultant, advisor, and coach, who has made 2 successful $150M exits.Wayne discusses the 3 milestones every founder needs to establish product market fit. He then stresses the need to document, not just for the sake of founders, but also to facilitate better hiring processes which will come very soon.Depending on the type of founder, they can be their company's very first sales person too. There are multiple other reasons why founder-led sales is effective, but there is also a need to develop leaders so they can manage their growing sales team as well. HIGHLIGHTSProduct market fit: Hypothesis, beta testing, move to a paid modelDocument everything to facilitate good hiringHow to hire your first sales personTraining leaders to manage their sales peopleQUOTESWayne: "I'm trying to get to the real core of what their challenges are today in order to make sure that what I'm developing is going to impact that. It just cannot be peripheral. It has to be core."Wayne: "This hire, I'm expecting them to basically have 2 or 3 sales people who are coming in behind them, and I'm expecting them to really take the reins off me. So I'm selling that person hard on the future value of the company."Wayne: "9 times out of 10, it's just about give them the confidence they're not going to get fired, give them the confidence that you're going to be there for them, give them the confidence that we can work through this."You can find out more about Wayne in the links below:LinkedIn: https://www.linkedin.com/in/waynemorris/Website: https://waynemorris.co/Newsletter: https://waynemorris.me/
Released:
Mar 23, 2022
Format:
Podcast episode
Titles in the series (100)
Brand Building Masterclass with Justin Welsh: Guest: https://www.linkedin.com/in/justinwelsh/ (Justin Welsh) Topic: Brand Building 101-301 - A master’s degree in branding in 1 year. Quick Intro: Good friend, former colleague, and author of the https://gumroad.com/theofficialjustin (LinkedIn Play book ) Why Justin? - In the messy and crowded world of everyone saying ‘build a brand’ No one, and I mean no one, was more systematic, intentional, and scientific about it than JW. He went from barely posting it at all, and 6k followers to over 40k followers in just 12 months. If you want to learn how to brand and do it right, Justin Welsh is the guy to learn from, so here. We. go. Key Questions Weekly Framework for success How to write great posts Why people will pay attention to you 3 Key things to really stand out How Justin went from 4k to 45k in a year! Inside Sales Excellence Patreon Group Exclusive - https://www.patreon.com/posts/37794666 (Show 2 Page Summary) by Live Better. Sell Better.