In this third part of my series on addiction, I tackle the question of why some foods are just so addictive….or as I want to rephrase it, just why is it so easy to feel compulsive about certain foodstuffs? *Brilliant Idea of The Week* is Focusmate. Find out more at https://www.focusmate.com/   *Main section* Just exactly why are some foods are just so addictive is actually 2 questions: #1 What is it about some particular foods (their ingredients, the way they are processed etc) that can encourage compulsion? ....and #2 Why do we feel compulsive about some foods in the first place? Why do human beings feel they need to manage problems with food at all? #2 is a more empowering question, because it turns us from passive victims into responsible beings with the power to change our lives. "A core part of addiction is, I think, about not being able to bear to be present in your life" ~ Johan Hari Many people don't believe that they can manage their overwhelm and shame - but they CAN.   RESOURCES Find out more about coaching at http://www.theshiftinside.com/coaching/ Episode 17: http://www.theshiftinside.com/whats-wrong-with-calorie-counting/ Johan Hari's TED Talk: https://www.ted.com/talks/johann_hari_everything_you_think_you_know_about_addiction_is_wrong Episode 4: http://www.theshiftinside.com/audio-how-sugar-hijacks-your-brain/ Sound effects by https://www.zapsplat.com