******************* CALL FOR YOUR FAVOURITE EPISODE! On the 15th July this podcast turns 3. I want to hear from you – what was your favourite episode? Email me: info (at) theshiftinside.com Or Record your thoughts to play on the show at http://www.theshiftinside.com/podcast/ ************************ “I binged because I felt like I deserved a treat”. I have heard this sentence come of the mouths of clients many, many times. In today’s show I talk about the meaning of treats, and I give you some questions to ask yourself to unpick this mystery. Mystery??? I hear you cry. Listen on….   BRILLIANT IDEA OF THE WEEK Ellie Winter from https://www.one2runuk.com/ dropped in to talk about her innovative running buddy service – whether you live near her or not.  I love the confidence-building approach for women of all fitness levels that Ellie offers. LIMITED OFFER  – 3 weeks free accountability when you purchase an online plan. Limited to the first 5 who mention they have come via The Eating Coach. @one2runuk   MAIN SECTION Treats are not bad – however they can be used as a hidden tool for self-sabotage. #1 Treats are cover stories for ‘this is the only way I can get pleasure in my life’ #2 Treats offer pleasure – but with a huge pricetag I offer some really useful questions to help you distance yourself from the possibly perceived dependence on treats as a coping mechanism.   RESOURCES Coaching info is at http://www.theshiftinside.com/coaching/ What is Cavebrain? http://www.theshiftinside.com/rum-what-is-cavebrain/ My fabulous junk graphic http://www.theshiftinside.com/junk/ Real vs Fake Pleasure – episode 26 http://www.theshiftinside.com/audio-real-vs-fake-pleasure/   Email me info (at) theshiftinside.com Or Record your thoughts to play on the show at http://www.theshiftinside.com/podcast/