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Ep. 61: How Qualtrics stumbled on the Net Promoter System
Ep. 61: How Qualtrics stumbled on the Net Promoter System
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Length:
39 minutes
Released:
Nov 24, 2015
Format:
Podcast episode
Description
A few years ago, Qualtrics CEO Ryan Smith realized that there were 130,000 different versions of Net Promoter surveys in the survey company's system. The Net Promoter Score had become wildly popular among its customers, yet there was little consistency in its application. Ryan saw an opportunity to make it easier for Qualtrics customers to measure their Net Promoter Score. On the podcast, Ryan talks about Qualtrics' history, its Net Promoter tools and how it uses the Net Promoter System to keep the voice of the customer inside the company as it grows.
Learn more about this episode
Learn more about this episode
Released:
Nov 24, 2015
Format:
Podcast episode
Titles in the series (100)
Ep. 4: Seeking the right answers at Vanguard: Martha King, head of Vanguard's US Financial Intermediaries Division, discusses loyalty. by Customer Confidential: Untold Stories of Earned Growth