Opportunity generation ultimately drives revenue.    And it comes down to the interplay between 3 things:   Message, messenger and management habits.    To learn more about how these play off each other, I spoke with Dr. Jim Karrh, Consultant and Professional Speaker at Karrh & Associates and Author of The Science of Customer Connections.   In this episode, we discuss:   - The elements of great messaging   - Why everyone can sell — even introverts   - Why a central source of conversational truth is important   This post includes highlights of our podcast interview with Dr. Jim Karrh, Consultant and Professional Speaker at Karrh & Associates.   For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.