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College Sports Marketing with Jennifer Davis, CMO of Learfield

College Sports Marketing with Jennifer Davis, CMO of Learfield

FromThe Next CMO


College Sports Marketing with Jennifer Davis, CMO of Learfield

FromThe Next CMO

ratings:
Length:
42 minutes
Released:
Mar 1, 2022
Format:
Podcast episode

Description

Jennifer Davis is the Chief Marketing and Communications Officer (CMO) at LEARFIELD where she applies her decades of strategic marketing and business leadership experience in technology to LEARFIELD’s evolving business.Before joining LEARFIELD, she served as the Head of Product Marketing for a division of Amazon Web Services. Prior to that, she was the CMO for Honeywell’s smart buildings and homes business, and CMO and Vice President of Marketing and Product Strategy for Leyard International and Planar Systems, leaders in digital signage innovation.Jennifer dedicates time to mentoring and developing the next generation of female leaders through organizations like PathBuilders and Built by Girls. She is a proud member of Women in SportsTech, Women in Sports and Events (WISE), and Women in Technology International.Growing up, Jennifer played multiple sports before turning her focus to competitive speech and debate and creative endeavors. She published her first book Well Made Decisions in 2021. A long-time Oregonian, Jennifer currently lives in the Atlanta, Georgia, area with her husband, Tony, and their two teenage children.More about Jennifer DavisMore about LearfieldMore about The Next CMO PodcastMore about Plannuh  Produced by PodForte
Released:
Mar 1, 2022
Format:
Podcast episode

Titles in the series (100)

The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies. The Next CMO is sponsored by Plannuh, the leading provider of AI-based marketing planning and budgeting systems. The podcast is hosted by Peter Mahoney, the CEO of Plannuh and long-time CMO for startups through multi-billion dollar public companies, and Kelsey Krapf, a seasoned digital marketing expert.