Learn about how humor can play a role in the customer experience, an unlikely alliance of fierce competitors, and a marketplace that helps bars set prices based on supply and demand. Bite-Sized Delight From the Episode: • How humor can connect a brand to an audience and in the process, build loyalty. • How rival companies can work together for a greater good. • How product pricing can create a dynamic, entertaining customer experience. Are You Looking for Things We Referenced? • The Obedient Agency • More Choices. Smaller Portions. Less Sugar. (soft drink industry alliance video) • The Drink Exchange Get more resources and the full show notes at http://ExperienceThisShow.com. See you next week!