Learn how sometimes what you see isn’t necessarily wise to believe, how to create a remarkable experience in a commoditized industry, and why the sense of smell plays a huge role in brand perception. Bite-Sized Delight From the Episode: • Experience a deepfake - a frightening trend in video creation that requires viewers to be skeptical of what they see. • Explore how a fantastic salon sets achievable and understandable goals for their staff so the client's experience is the best experience of their day. • Discover how smells can trigger emotions and create lasting memories for your customers. Start the Conversation: Are we effectively using social media to support and engage customers? Are You Looking for Things We Referenced? Experience Conversations You Won't Believe What Obama Says in this Video created by Jordan Peele and Buzzfeed John Robert's Spa Fresh Scents, Inc. Get more resources and the full show notes at http://ExperienceThisShow.com. See you next week!