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Episode 113: Moving from Content Creation to Content Experience with Randy Frisch
Episode 113: Moving from Content Creation to Content Experience with Randy Frisch
ratings:
Length:
37 minutes
Released:
Jul 23, 2019
Format:
Podcast episode
Description
Content. Content. Content. Content is king. Content is everything. Content is what matters. Right? Today’s companies are hyper focused on content. Content creation. Content production. Content marketing. But what if that focus was misplaced? What if most, not all, but most companies are going about it the wrong way? Once upon a time, content marketing was very much defined as simply, “Let’s go create content!” The problem with that approach is that once you have all of the content, you’re left with a very real problem. What do you do with it all? You’ve got piles and piles of content, and no idea how to get it in front of the people that YOU need to see it. How do you justify all the money you spent on making that content? In order to get an ROI, you’ve got to actually USE the content you produce.
Released:
Jul 23, 2019
Format:
Podcast episode
Titles in the series (100)
Jay Mays on How to "Own" a Room and Increase Your Presentation Skills: Most of us fear public speaking. That’s a problem in client-facing professions like sales, where presentation skills can make or break relationships. So why don’t more of us actively try to break out of our shells and practice what we pitch? Jay Mays, Co-Founder of Pitch Lab, thinks that a solution is rooted in stand-up comedy. We sat down with Mays to learn how his experience in stand-up comedy helped him become a better sales professional and inspire others to do the same. by The B2B Revenue Executive Experience