Going viral is something many business owners desire and even chase on social media, but does it actually help you and your business? Of course, going viral can draw more attention to your business, but it doesn’t have to be the primary goal behind every piece of content we create. In this episode, I talk about the content that’s best for you to create instead of focusing on going viral.   A million of the wrong people are really unhelpful to your business. -Dana Malstaff    3 Things You’ll Learn in This Episode Why "going viral" should not be your main focusWhat are the reasons we shouldn’t lead our content creation efforts with going viral? The types of content that workWhat should we create for social media if we want it to help our businesses? How to use Truisms to make better contentWhat do truisms mean, and why are they effective in content creation?