This is episode 414. Read the complete transcription on the Sales Game Changers Podcast website. BOB'S TIP FOR EMERGING SALES LEADERS: You need to care. You need to care about your salespeople, you need to care about your clients and that’s an active engagement. It’s more than just lip service. You have to roll up your sleeves and understand where their pain points are, what’s impacting them from their customer’s perspective, from their perspective and then from their personal lives too. Fred, the word is care.