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It's Critical to Do These Things to Successfully Sell New Products with UVA Darden School's Tom Steenburgh

It's Critical to Do These Things to Successfully Sell New Products with UVA Darden School's Tom Steenburgh

FromSales Game Changers | Tips from Successful Sales Leaders


It's Critical to Do These Things to Successfully Sell New Products with UVA Darden School's Tom Steenburgh

FromSales Game Changers | Tips from Successful Sales Leaders

ratings:
Length:
42 minutes
Released:
Jul 30, 2019
Format:
Podcast episode

Description

This is episode 168. Read the complete transcription on the Sales Game Changers Podcast website. TOM'S FINAL TIP TO EMERGING SALES LEADERS: "There's so much you can do to change performance and help people grow in their careers. It's really heartening to watch people do that. As sales managers, you have a great role to play in helping people grow in their career and you should feel empowered to help them do that." Tom Steenburgh is the Richard Reynolds Professor of Business Administration at the Darden School of Business at the University of Virginia. He wrote the classic article in 2012 in the Harvard Business Review about motivating top performers. In the November/December issue of the Harvard Business Review, he wrote a new classic article on selling new products and how that's changed. This podcast focused on those insights. Find Tom on LinkedIn!
Released:
Jul 30, 2019
Format:
Podcast episode

Titles in the series (100)

Institute for Excellence in Sales co-founder Fred Diamond interviews top business-to-business sales leaders from companies such as Cisco, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions during the COVID-19 pandemic.