This episode of the Live Better Seller Better Podcast features Nadja Komnenic, Head Of Business Development at lemlist. In a highly saturated market, going against the grain makes you stand out and flourish.Nadja shares how lemlist embraces unorthodox methods to grow from zero to 10M in 4 years—all without funding! She details how they leverage personal branding in sales, utilize LinkedIn for inbound and outbound, and focus on email deliverability to ensure cold emails reach the primary inbox. HIGHLIGHTSPersonal branding as a policy and customer-centric serviceTeaching sales teams to use LinkedIn with qualitative KPIs Warm up primary email addresses  Find the ICP and craft our value propositionQUOTESNadja: "We decided to do something very unordinary... instead of running outbound campaigns for ourselves, we're going to be doing outbound campaigns for our clients, select clients that we choose in different industries, in different verticals, and actually do outbound campaigns for them."Nadja: "Hop on a call with customers, current customers, and talk to them. What is it that you love about our product? What is it you don't like about our product? Why are you using us and not competitors?"You can find out more about Nadja and see lemlist’s resources in the links below:LinkedIn: https://www.linkedin.com/in/nadjakomnenic/Nadja and Simon on YouTube: https://www.youtube.com/channel/UCWegpJqInUnC-HEX7Dx8U9gEmail Deliverability Checklist: https://blog.lemlist.com/email-deliverability-checklist/