19 min listen
#75: Beware of Behaviour Science BS
FromNudge
ratings:
Length:
22 minutes
Released:
Feb 14, 2022
Format:
Podcast episode
Description
I've spent two years learning how to improve my marketing with behavioral science. Yet, it often doesn't work. I'll regularly try something, expect it to succeed, only to see it fail miserably. Not all behavior science can be replicated effectively. Today, Jason Collins, a behavioral and data scientist, joins me to talk about just that. Listen and learn the nudges that don't work, how I lost email subscribers by testing a nudge, and how to apply behavior science effectively.
Jason's blog: jasoncollins.blog
Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Jason's blog: jasoncollins.blog
Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Released:
Feb 14, 2022
Format:
Podcast episode
Titles in the series (100)
#25: Coronavirus: The psychology behind panic buying: <p>The world is panic buying. The UK’s largest supermarket has capped sales of essentials, Kiwi shoppers are spending 40% more YoY, and some Malaysian consumers have spent 800% more on hand sanitizer. But why does it happen? What can psychology tell us about this behavior? And more importantly, is the response from corporations and governments correct?</p> <p>Find your local food bank: <a href="https://www.trusselltrust.org/get-help/find-a-foodbank/">https://www.trusselltrust.org/get-help/find-a-foodbank/</a></p> <p>Sign up to the mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge