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Episode 213: B2B & Public Sector Lead Generation w/Mike Farrell

Episode 213: B2B & Public Sector Lead Generation w/Mike Farrell

FromThe B2B Revenue Executive Experience


Episode 213: B2B & Public Sector Lead Generation w/Mike Farrell

FromThe B2B Revenue Executive Experience

ratings:
Length:
24 minutes
Released:
Jul 13, 2021
Format:
Podcast episode

Description

Your top SDR has spent all night brushing up on B2B sales tips. They make their way to the first prospect, who happens to be a high-ranking military official. Little do they know, those B2B tips are no good here. This is a public sector institution, and they don’t play by B2B rules.
Green Leads CEO, Mike Farrell, explains.
What we talked about:

B2B vs Public Sector: dos & don’ts
AI risks & opportunities
Content syndication
Outsourcing SDRs

Check out these resources we mentioned during the podcast:

Mike’s LinkedIn profile
Green Leads’ website

For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
Released:
Jul 13, 2021
Format:
Podcast episode

Titles in the series (100)

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.